12 Rules for Life: An Antidote to Chaos

What does everyone in the modern world need to know?

Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful?

Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

Now, fifty years after starting his first business, Branson shares the candid details of a lifetime of triumphs and failures and what he really thinks about his unique life and career. Finding My Virginity is an intimate look at his never-ending quest to push boundaries, break rules, and seek new frontiers?even after launching a dozen billion-dollar businesses and hundreds of other companies.

As he led Virgin into the new millennium, Branson fearlessly expanded the brand into new categories such as mobile, media, fitness, and banking and into every corner of the globe?all while preserving its iconoclastic, scrappy spirit. He even brought Virgin into space with Virgin Galactic, the world?s first commercial spaceline. Finding My Virginity takes us behind the scenes of the incredible brains, heart, and sacrifices that have gone into making private spaceflight an imminent reality?even after the biggest crisis Branson has ever faced.

But this book is much more than a series of business adventures. It?s also the story of Branson?s evolution from hotshot entrepreneur to passionate philanthropist and public servant, via Virgin Unite?s environmental and health initiatives and through the Elders, a council of influential global leaders. And it?s the story of his personal quest to become a better son, husband, father, and ?grand-dude? to his four grandchildren.

Featuring a supporting cast that includes everyone from Bill Gates to Kate Moss, Nelson Mandela to Barack Obama, this is the gripping account of a man who will never stop reaching for the stars, in more ways than one. Find out how Branson did it for the first time?all over again.